From the last couple of years, India has become the country with the highest Facebook and other social media users. We have become dependent on social media for a lot of activities ranging from entertainment to making money. Our dependency on social media shows that it has become an inseparable part of our lives. But many people often outlook the various advantages of social media.
There was a time when it was only a place of entertainment or time pass where people used to share their pictures and videos. But, nowadays social media has evolved with thousand of benefits where people can not only find a lot of important information but can also make their career and earn money
For students and entrepreneurs, social media is immensely helpful as for students it provides a platform to learn and nurture and for entrepreneurs it helps in expanding their businesses. Let’s look at the top 10 advantages of social media for students and entrepreneurs
Benefits of Social Media : –
1. Helps In Building Connectivity–
This is one of the best advantages of social media. It connects people with different backgrounds from all around the world which helps students in exchanging different information and ideas.
Strong connectivity also helps in building a strong network and contacts which is extremely beneficial for enlarging business for entrepreneurs.
2. Expressing Emotions–
Social media gives a platform to express various emotions, ideas and thoughts. We are living in an era where depression and other mental diseases have become very common. Therefore, in such situations social media allows students to share their feelings with their friends and family.
3. Increasing Awareness–
Gone are the days when social media were only used for sharing pictures and videos. Now social media plays a major role in the circulation of national and international events. For students, social media can play a very important role in understanding the events that are happening in our country and world.
For entrepreneurs, it is important to be aware of the business world and social media makes them aware of different events happening in the business world. Social media also helps in increasing brand awareness as well as makes them aware of other businesses and competitions.
4. Understanding Customers-
For entrepreneurs, social media helps in understanding their customer’s choices as they share a lot of data on social media. By observing their activities or observing their likes and dislikes business can be upgraded according to customers’ choices.
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5. Sharing Opinions And Talent-
Social media is one of the best platforms to express our opinions on different matters ranging from politics to sports. It gives a place to the students to have meaningful discussions on different matters. It also gives exposure to students to show their talents as they can share their poems, essays, paintings on social media.
6. Knowing Competition-
Businessmen need to know their competitors and their target audience. Through social media, it can be known that what people are thinking about their competitors and how their competitors are expanding their business.
7. Customer Support-
If different brands and services are available on social media for interacting with customers, for solving their grievances or taking feedback. It will ultimately increase the customers’ satisfaction which will boost the sale.
8. Making Friends–
Social media not only helps in connecting people but also helps in making some genuine friends from different regions, cultures and, corner of the world. Entrepreneurs can also make friends through social media which can help in expanding their businesses.
With millions of people on social media, it gives a lot of scope for marketing as there are thousands of potential customers on social media. It provides a place for advertisement and marketing.
10. Increases Website Traffic-
Social media ads and posts are one of the best ways to increase the traffic of any website which can help in expanding the business. Sharing content from blogs or websites on different social media can attract a lot of people to read and visit your website or blog.